BYD Atto 3: New Affordable Variant Launching Soon in India

Upcoming BYD Atto 3 New Variant: A More Affordable Electric SUV for India. Everything You Need to Know Ahead of the Launch!

The electric vehicle market in India is set to witness an exciting addition with the imminent launch of a new, more affordable variant of the BYD Atto 3. BYD (Build Your Dreams) has confirmed this development through teasers on its social media channels, with the official launch scheduled for July 10, 2024. While specific details about this new variant remain under wraps, unofficial bookings have already commenced at select dealerships for a token amount of Rs 50,000. Here’s everything we know so far about the upcoming BYD Atto 3 variant, including its expected features, pricing, and competition.

BYD Atto 3 Teaser Reveals and Market Positioning

BYD India has been hinting at the arrival of a more budget-friendly Atto 3 through teaser images on its social media handles. The new variant is expected to make the BYD Atto 3 more competitive in the electric SUV segment, particularly against the MG ZS EV and other upcoming e-SUVs set to enter the market in 2025. By introducing a more affordable option, BYD aims to capture a broader customer base and strengthen its foothold in the Indian EV market.

Expected Features and Specifications of the New BYD Atto 3 Variant

The current BYD Atto 3 model is equipped with a 60.48 kWh battery pack, delivering an impressive range of 521 km (ARAI certified) on a single charge. However, the new variant is rumored to feature a smaller battery pack, likely around 50 kWh. This change is anticipated to reduce the overall cost, making the electric SUV more accessible to a wider audience. Despite the smaller battery, the new variant is expected to offer a respectable range of approximately 450 km on a single charge, which is still competitive in the market.

Pricing Strategy

One of the significant highlights of the new BYD Atto 3 variant is its expected pricing. The current model is priced at around 233.99 lakh ex-showroom, and the new entry-level variant is projected to be priced between 26-28 lakh. This price reduction is primarily due to the smaller battery pack and potentially fewer features compared to the existing model. This competitive pricing strategy is likely to attract more buyers who are looking for an affordable yet efficient electric SUV.

Potential Changes in Powertrain and Features

One front-mounted electric motor producing 150 kW (201 bhp) and 310 Nm of peak torque powers the current BYD Atto 3. The new variant might come with a revised powertrain, possibly with a lower output to keep costs down. Additionally, to maintain competitive pricing, the entry-level variant could omit some features present in the current model. However, specifics on these changes are yet to be confirmed by BYD.

Competing in a Growing Market

The BYD Atto 3 currently faces limited competition, but this scenario is expected to change soon. The electric SUV market in India is poised for expansion with upcoming models like the Tata Harrier EV, Mahindra XUV.e8, and Hyundai Creta EV slated for release next year. These new entrants will intensify competition, making it crucial for BYD to position the Atto 3 effectively in terms of features, pricing, and performance.

Driving Experience and User Feedback

In our previous test drive of the BYD Atto 3 in late 2022, the electric SUV impressed with its performance, comfort, and range. However, its steep pricing was a barrier for many potential buyers. The introduction of a more affordable variant addresses this concern, potentially attracting a larger customer base. The new variant is expected to retain the core strengths of the Atto 3 while making necessary adjustments to meet a lower price point.

What to Expect from the Launch of BYD Atto 3 New Variant

As the launch date approaches, more details about the BYD Atto 3 new variant are expected to surface. BYD’s teasers have generated significant anticipation, and the official reveal on July 10 will provide a clearer picture of what the new variant has to offer. Prospective buyers and EV enthusiasts can look forward to a comprehensive overview of the specifications, features, and pricing during the launch event.

Conclusion: A Promising Addition to the Electric SUV Segment

The upcoming launch of the more affordable BYD Atto 3 variant is a significant move by BYD India to make electric vehicles more accessible to a broader audience. With its competitive pricing, respectable range, and potential revisions to the powertrain and features, the new variant is poised to attract considerable interest in the Indian market. As the electric vehicle landscape continues to evolve, the BYD Atto 3’s new variant could play a pivotal role in shaping consumer preferences and driving the adoption of electric SUVs in India.