Mahindra Thar Roxx Launch : Bookings Open October 3, 2024, for the All-New Five-Door SUV

Mahindra Thar Roxx Launch – Bookings open on October 3, 2024, with prices starting at ₹12.99 lakh for the five-door SUV. Test drives from September 14, with deliveries beginning on October 12.

Mahindra & Mahindra has officially unveiled the highly anticipated Mahindra Thar Roxx, a five-door SUV that promises to be a game-changer in the Indian automotive landscape. The rugged SUV, which comes with a host of impressive features and a range of variants, is set to begin bookings on October 3, 2024. This date also marks Mahindra’s Founders’ Day, making it a momentous occasion for the company.

As excitement builds for the Thar Roxx, potential buyers can also look forward to test drives, which will commence on September 14, 2024. The first batch of deliveries will align with the auspicious festival of Dussehra, scheduled for October 12, 2024. Let’s take a closer look at what the Mahindra Thar Roxx has to offer in terms of pricing, specifications, and standout features.

Mahindra Thar Roxx Prices and Variants

The Mahindra Thar Roxx will be available in six different variants that cater to various preferences and budgets. These include the MX1, MX3, MX5, AX3L, AX5L, and AX7L variants, offering a mix of both petrol and diesel powertrains.

Pricing for the rear-wheel-drive (RWD) variants has been revealed, with the base MX1 petrol MT starting at ₹12.99 lakh (ex-showroom). The top-spec AX7L diesel MT is priced at ₹20.49 lakh (ex-showroom). However, Mahindra has yet to announce the prices for the 4×4 variants, which are expected to cater to off-road enthusiasts who require extra traction for challenging terrains.

Thar Roxx Dimensions and Design

One of the key highlights of the Mahindra Thar Roxx is its substantial size compared to its three-door sibling. The new five-door variant measures 4,428 mm in length, 1,870 mm in width, and 1,928 mm in height, making it noticeably larger and more spacious. The SUV boasts a wheelbase of 2,850 mm, which is a 400 mm increase over the three-door version, providing enhanced legroom and cargo space.

The Thar Roxx rides on Mahindra’s M-Gylde platform, which offers improved ride comfort and stability. The new platform is 18 percent lighter than its predecessor, yet it provides better rigidity, resulting in superior handling and performance. The five-door Thar Roxx is fitted with a double-wishbone front suspension and a Penta link rear suspension, along with frequency selective damping that ensures a smooth and controlled ride across various terrains.

Mahindra’s attention to off-road capabilities is also evident in the approach angle of 41.7 degrees, rampover angle of 36.1 degrees, and departure angle of 23.9 degrees. Additionally, the water wading capacity of 650 mm allows drivers to confidently tackle flooded roads or water crossings.

Exterior and Interior Features

The Mahindra Thar Roxx offers a stylish yet rugged exterior design, with the top-end variants featuring 19-inch alloy wheels, while lower trims come with 18-inch alloys. The base MX1 and MX3 variants are equipped with 18-inch steel wheels, offering a more utilitarian look. The five-door Thar Roxx’s design is not just about aesthetics; it’s a well-thought-out combination of toughness and sophistication, meant to handle both urban roads and rugged terrains with ease.

Inside, the Thar Roxx features a more spacious and premium cabin, thanks to the extended wheelbase. The SUV is expected to offer a range of modern amenities, including a large touchscreen infotainment system, automatic climate control, and premium leather upholstery on higher variants. Mahindra’s focus on improving the overall driving experience is evident with enhanced seating comfort and a well-insulated cabin to reduce road and engine noise.

Engine Specifications and Performance

The Mahindra Thar Roxx is powered by two engine options that cater to different driving preferences:

2.0-litre turbo petrol engine: This engine produces 174 bhp and 380 Nm of torque, providing robust power for both city driving and off-road adventures.
2.2-litre turbo diesel engine: This engine delivers 172 bhp and 370 Nm of torque, making it a strong contender for those who prefer diesel powertrains for longer journeys and greater fuel efficiency.
Both engines are paired with 6-speed manual and automatic transmission options, ensuring smooth and responsive gear shifts. The Thar Roxx will also be available in RWD and 4×4 configurations, catering to both everyday drivers and hardcore off-roaders.

Thar Roxx Development and Manufacturing

The Mahindra Thar Roxx has undergone extensive engineering and testing at Mahindra Research Valley (MRV) near Chennai. The model has been developed at the Mahindra SUV Proving Track, a world-class facility designed for rigorous testing under diverse conditions. The design work was carried out at Mahindra’s Mumbai design studio, ensuring the Thar Roxx retains the iconic design language that has made the Thar a popular choice among SUV enthusiasts.

The manufacturing of the Thar Roxx takes place at Mahindra’s Nashik facility in Maharashtra, which also produces the three-door version of the SUV. The production facility follows stringent quality control measures to ensure that every Thar Roxx meets the high standards that Mahindra customers expect.

Mahindra Thar Roxx Launch Timeline

As the bookings for the Mahindra Thar Roxx open on October 3, 2024, eager buyers can start planning their purchase online or by visiting Mahindra dealerships across India. Test drives for the Thar Roxx will begin on September 14, 2024, giving potential buyers an opportunity to experience the SUV’s performance and features firsthand.

The first deliveries of the Thar Roxx will begin on October 12, 2024, coinciding with the Dussehra festival, a time of celebration and new beginnings. Mahindra’s strategic launch timing during this festive period is expected to attract a large number of bookings, further solidifying the Thar Roxx as one of the most anticipated SUVs of 2024.

In Short: Why the Thar Roxx is Worth the Hype

The Mahindra Thar Roxx has positioned itself as a formidable player in the SUV market, offering a combination of rugged design, powerful performance, and modern features. With prices starting at ₹12.99 lakh and a range of variants to choose from, the Thar Roxx is expected to appeal to a wide range of buyers, from adventure enthusiasts to city dwellers seeking a reliable and stylish vehicle.

As bookings open and test drives begin, the Mahindra Thar Roxx is set to become a major contender in the growing SUV segment. Its enhanced size, off-road capabilities, and competitive pricing make it a vehicle worth considering for anyone in the market for a robust and versatile SUV.