Bengaluru Startup Promises 10-Minute Food Delivery

Bengaluru Startup Swish Promises 10-Minute Food Delivery, Ignites Online Debate

Ujjwal Sukheja, co-founder of Swish, shared the inspiration behind the 10-minute delivery concept in a post on X (formerly Twitter).

[{"selector":"#anim-6be43034-93d3-470f-8189-bb5c671c2138 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0.723214294808141%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0c278e1b-685a-410b-8da8-6e8bfcd64cc8","keyframes":[{"offset":0,"transform":"translate3d(0, -484.10391%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -136.130019492%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -46.280333796%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -17.379330369%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -7.5520209959999995%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1200,"fill":"both"}]

The announcement of Swish's 10-minute delivery generated a flurry of reactions online. Post on X garnered over 440,000 views and a wide range of responses.

[{"selector":"#anim-2def4167-04cd-4c7d-99e8-a038f624eae8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.05285939197798%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-65d648df-492c-46a7-b9e7-bcdd2c2b3fdf","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-aeb527cf-4ae3-4f9d-88a7-f7e51443a0b7","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

[{"selector":"#anim-8dd5a34d-59e7-46f4-b48e-2bb7696c3302 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-20.61160740203212%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-dadad4d7-d603-420b-ad25-1c395cab7260","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] As Swish continues to refine its model and address feedback, the broader implications for the food delivery industry will become clearer. Learn more