Bob Iger, CEO of Disney, unveils plans to streamline marketing expenses for Disney+ at a media conference.
Disney aims for profitability in the streaming sector by the end of the fiscal year, focusing on cost reduction strategies.
Disney invests in technology for personalized marketing aimed at re-engaging disinterested subscribers, inspired by Netflix's strategies.
Iger anticipates double-digit profit margins for streaming and sustainable growth in Disney's parks business.
Despite challenges, Iger's strategic vision underscores Disney's commitment to long-term growth and shareholder value.
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