In recent years, Apple has faced significant challenges in China's smartphone market.

Despite its past dominance, Apple has experienced a notable downturn in iPhone sales, slipping to fifth place in the Chinese smartphone market.

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Local Chinese brands like Huawei, Vivo, and Honor have emerged as formidable competitors to Apple, offering innovative features and competitive pricing.

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To address falling sales, Apple's CEO personally visited China, announcing plans for retail expansion and introducing discounts.

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Discover how Apple plans to leverage its strengths in innovation and design to appeal to Chinese consumers.

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